In Africa, with half of the world’s arable land, this sector is projected to grow to a trillion-dollar market in the next 15 years. Agri All Africa (AaA) has a single objective of sharing its agricultural successes with the rest of the continent and the world. AaA created a platform that specialises in the optimisation of the chances of success of primary agricultural producers – the prime factor to consider in opening food value chains. The South African, as well as the Zimbabwean farmers, are known to have interest/investments in almost 80 per cent of Africa’s 55 countries.